Friday, February 17, 2006

How your site is shown up in SERP's (Search Engine Result Pages)

If you are a newbie, have you ever wondered how it is decided what websites show up (and in what order) on the Search Engine Result pages?

First and foremost in getting listed in any SERP (Search Engine Ranking Position) is that the website must be known to the search engine. Known to the search engine.........?? Yes.. The search engine needs to know that there is a website residing at this address ('i.e. ') and has so and so content in it..........

Now.. how do you let the search engine know that you have a website? Typically there are two ways.
1. Submitting your website URL, keywords and description in a search engine's ADD URL feature.
2. Some other site pointing to your site with a link so the search engine spider may follow.

Search Engine Spider........??????

Oh.. Sorry..

Spiders are programs used by search engines to read information from websites. These are also called 'bots' or 'crawlers'.

Now, once a website is known (in terms of the content in it) to the search engine, the search engine starts its calculation to give a positioning of the site relative to other sites having similar content.

For optimizing your websites to get them to top positions in google, you need to understand a bit of SEO (search engine optimization). Search Engine Optimization Articles and tips give you some information on it.

Every search engine calculates the ranking positioning using their own secret method of calculations. This is called the search algorithm of that particular search engine.

I will elaborate more on my further posts. It’s time to hit the sack today........


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