Now lets see how to optimize your sites so that a possible top position in search engine is attainable. I told 'possible'... Means these things doesn't guarantee that your site comes withing top 3 positions but can get you top 10 if you really stick to it. Getting top 3 is little difficult but not impossible.
I will now discuss basic seo, by which your site can appear in serps and may even be in top 10.
The factors which make your website rank in a serps can be devided into onpage factors, offpage factors, and some portion which is non accountable and we dont have any control over it.
First of all, we need to decide on the keywords for which we would like our website to be shown in search results. For example 'personal loan' is a very competitve keyword and mostly searched for. There are many online tools available which can help you find a most competitve keyword from a starting search term. For each page, I suggest you select 3 closely themed keywords.
In on page optimization, we stress on meta tags, title tag, h1, h2, h3 h4 and alt tags.
I hope the reades has basic knowledge of HTML. If not please read the HTML tutorial from w3schools at http://www.w3schools.com/html/default.asp
You have to frame title and description as proper sentences such that your keywords appear at least once and the complete sentence makes sense by itself.
Again in h1, h2, h3 and h4 tags, you frame sentences to include your keywords once.
Wherever images are present, the alt tag comes into picture. You can make the text appear as a tooltip of the image by putting the keywords in alt tags.
I told at least ONCE in all of the above, but there is upper limit as well. Overuse of the keyword will result your page stuffed with keywords and will be treated as spammed page. This could result in getting banned from seach engines.
Offpage optimisation refers to the inbound links to your website from other sites over the web. This has the major share in getting your website rank in a higher position.
One of the way of getting links to your site is by submitting your URL to good directories. Azook is one such good directory to have your links in. If you have a health realted site, eHealthSites Health Directory is a high quality niche directory.
I will explain the offpage optimisation in detail next time.