Wednesday, March 29, 2006

What is PR ? Page rank basics

Page rank is a simple rating given by google to any page in a website. The scale is upto 10.
If your PR is high, it says google does give lot of importance to your page.

Check Index page is 10 PR.

Again a high PR comes from backlinks. That too not only number count, PR of the page which has the link also matters. If a 8 PR page contains your link, that weightage of 8 PR is propagated to your website. If you have too many 1 and 0 PR backlinks, the PR contributed to your web page is negligible and consequently your web page will not acquire a good PR.

oogle has its own pagerank algorith which determines the PR of a page from a number of factors like PR of page linking to , number of backlinks, link relevancy etc.

Google PR and backlinks are not live. It gets updated by google once in a while (not overnight). That is called a google update. There comes an increase / decrease in number of backlinks and PR. Usually PR does not guarantee ranking, but surely there is some relationship as both depend upon backlinks.

Thursday, March 23, 2006

Basic SEO, On Page optimization - detailed

This part of the lesson is for beginners only........

Here I just want to point what exactly you will be doing in order to optimise your pages.
From scratch... You have a new website, with the design ready.. converted to HTML.

Create the home page of your website... Plan what pages you are going to add to the site (of course depending on the keywords you wish to target).

Prepare content for your page, having optimum keyword count in it. It can be anything in between 2-5%. Dont overstuff your keyword. Check the content for grammatical mistakes. Use mis spelled keyword, if you would like to target them (You can even get traffic from misspelled word searches).

Create a title tag which contains your main keyword near to starting of the sentence in title, create a meta description tag which describes what this page is about ( of course with the keyword in it), meta keyword tag which has the list of main keywords, seprated by a ",".

Now comes header tags (h1, h2, h3, etc) Use upto H4 and use headers containing your main keyword for that page. H4 can be used in footer as a copyright. H1 your main heading for the page. h2 and h3 accordingly. Use css for styles and keep the css in an external file.

Alt tags.. these are tags to be used along with images, will be displayed in the place of image if it fails to load. Keywords can be inserted in alt tags. Use alt tags for all images. Dont copy the same keyword in all alt ags of images. Instead use combinations of keywords.

Use title tag for links a href="http://seolion.blogspot" title="SEO Blog" is a typical use of title tag.

Plan a navigation structure of your site. navigation in thesense how easily a new visitor can go to a page what he is looking for. Each page must be linked at least from one other page. Use simple html text navigation. (No No to javascript dropdowns and flash navigation).

Create a sitemap.html file which has direct links to almost all your pages. As I told earlier, search engine crawlers travel through links. So Once a crawler reaches your sitemap, it can read all your pages from there..

This is a brief idea of on page optimisation. I will update when I find something which I haven't mentioned.

Thank you..

Tuesday, March 21, 2006

Iframe in seo and indexing issues


This information is for ones who use iframes or frames in your websites.
There is always a debate whether google indexes the page in iframes or a frame. Well.. I would say yes..

Still some may say that you need to still navigate to the iframe page using some links. Again I say that its not required.. Confused???

Its true and I personally experienced in the websites I was handling in my company. We had used iframes to show some affiliate marketing feeds. These iframe contents were served from a different server. One fine morning we found the index of these pages in google.

Again another question is does iframe pass PR? Yes is the answer, but it will be a diferent PR from the page it is embedded into. If a parent page is having 6 PR, you cannot take the iframe to pass the same 6 PR from a link on it. If you want to know how much is the PR of the included page, you need to open the iframe conent page in a browser and see the PR.

If somebody links to your site from a framed page and claims that the page is having 8 PR, you should not agree with him unless you find 8 PR for the iframe content page.

Any debates on this iframe and seo issue is greatly invited and you can post your views at SEO Forums