Wednesday, May 10, 2006

Split Testing with SiteSpect

Have you ever wondered how your site's visitors would behave if you served them different content? Would a different image, product description or promotion be more effective at persuading visitors to make a purchase, register for an account, or submit a lead? A new product called SiteSpect gives web marketers the ability to perform split testing to answer these questions. What is web site split testing? It's a way to test many different versions of a page and determine which one performs best. SiteSpect turns your web site into a virtual marketing lab, making it easy to run split tests with your actual end users. And best of all, SiteSpect doesn't require any installation or modification to your site.

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